cryptx.startup@gmail.com Jaipur, Rajasthan, India
CRYPT-X
PITCH DECK
Security Company
Present by Akhil Sharma
Insufficient Cybersecurity Support
for Small Businesses
Many small and mid-sized companies lack access to reliable
cybersecurity consulting. Most providers focus on large clients,
leaving newer businesses underserved, without the tailored
guidance they need to protect themselves against rising cyber
threats.
PROBLEM
STATEMENT
Lack of Accessible Security Tools for
Everyday Users
There is a shortage of cybersecurity products that cater to both
individual users and companies. Current solutions are often
complex or cost-prohibitive, leaving smaller organizations and
non-technical users struggling to find accessible, affordable
security tools that meet their needs.
Fragmented Access to Skilled
Cybersecurity Talent and Resources
The cybersecurity industry lacks a unified platform where
companies can connect with vetted security professionals and
access high-quality educational resources. This disconnect
limits companies' ability to find skilled freelancers and hinders
individuals from gaining practical skills in cybersecurity.
We provide tailored consultation
services to small businesses, ensuring
they receive expert guidance specific to
their security needs. Our approach
includes comprehensive assessments,
personalized strategies, and continuous
support, helping businesses build robust
cybersecurity frameworks that fit their
unique circumstances.
OUR INNOVATIVE
SOLUTIONS
Our user-friendly cybersecurity
products are designed to be accessible
to everyone, regardless of their
technical expertise. By focusing on
simplicity and affordability, we
empower individuals and organizations
to safeguard their digital assets
effectively without overwhelming
complexity.
Tailored Cybersecurity Consultation User-Centric Security Products Integrated Freelance and Education Platform
We offer an integrated platform that
connects businesses with skilled
cybersecurity freelancers while
providing essential educational
resources. This fosters a collaborative
environment where talent can flourish,
allowing businesses to access the skills
they need and individuals to enhance
their knowledge and capabilities in the
field
SECURITY PRODUCT
User-friendly cybersecurity solutions designed
for accessibility, enabling individuals and
organizations to protect their digital assets
effectively and affordably.
DISCOVER OUR SERVICES
FREELANCING PLATFORM
A marketplace connecting businesses with
skilled cybersecurity freelancers, facilitating
collaboration and providing access to top-tier
talent for various projects.
CONSULTATION SERVICE
Expert guidance tailored to enhance
cybersecurity posture, offering assessments,
strategies, and ongoing support for small
businesses and organizations.
EDTECH PLATFORM
Comprehensive educational resources and
training programs that equip users with
essential cybersecurity skills, bridging the gap
between knowledge and practice.
In India, there are approximately 63 million small businesses.
Our focus is on industries such as technology, e-commerce,
and professional services, which constitute about 30% of this
market. This translates to around 18.9 million potential
customers. Our goal is to capture about 5% of this segment,
which would be roughly 945,000 businesses. Understanding
this market size enables us to effectively identify our target
customers and strategically plan for growth.
SIZE OF
MARKET
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9
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DIRECT COMPETITOR
Offers similar services and products to ours in
cybersecurity and edtech.
Targets the same customer base and market
segments within small businesses and startups.
Competes directly with us in terms of pricing and
features.
Has established recognition and credibility in the
market among potential customers and industry
analysts.
INDIRECT COMPETITOR
Provides alternative solutions that address the same
customer pain points, such as general IT services or
training platforms.
Targets overlapping customer demographics but with
a different value proposition or service model.
Competes indirectly by offering lower-cost
alternatives that appeal to budget-conscious
consumers.
Engages in content and resources that fulfill similar
educational needs, like online courses or free
resources in cybersecurity.
Security Company
We provide a unique blend of consultation,
security products, a freelancing platform,
and an edtech platform, catering to multiple
needs within the cybersecurity space.
Comprehensive Service Offering
KEY COMPETITIVE
ADVANTAGES
Our team possesses deep knowledge and
experience in cybersecurity, enabling us to
deliver high-quality consultation and
innovative solutions that instill trust and
reliability.
Strong Industry Expertise
Our services are tailored to meet the
specific requirements of small businesses,
allowing us to address individual challenges
effectively and efficiently.
Customizable Solutions
By fostering a community of freelancers and
experts, we create networking opportunities
and collaborations that enhance learning
and resource sharing, setting us apart from
traditional service providers.
Community Engagement
Security Products
Freelancing Platform
Edtech Platform
$1500-$3000/month
$20-$100/month
10-15% project fee
$100-$500/course
Security assessments
Compliance support
Incident response planning
and execution
Regular security audits
Vulnerability scanning tools
Real-time threat detection
Dashboard with analytics
and reporting
Integration with existing IT
infrastructure
Cybersecurity freelancers.
Profiles with skill assessments
Messaging and project
management tools
Payment protection and
dispute resolution services.
Comprehensive training
Live webinars and Q&A
sessions
Certification programs
Resource materials including
eBooks, videos
Ideal for SMBs
Project basis or monthly
Used by IT teams
Subscription-based access
Businesses
Freelancers
Designed for individuals
Corporate training pckages
Customized Security Training
White-Label Consulting
Advanced Analytics
Dedicated support
Freelancer Memberships
Skill Certification
Certification exams
Partner collaborations
REVENUE MODEL
* There are different pricing models for each of the services
Consultation
GTM STRATEGY
Target Market
Identification
• Market Segmentation:
Focus on SMBs in all
industries
• Customer Personas:
Detailed profiles of our
ideal customers
Value Proposition
Affordable
cybersecurity
consulting
Subscription-based
security products
A freelancing platform
Comprehensive
training programs
Marketing Channels
• Content Marketing
• Social Media
• Email Marketing
• SEO Strategy
Sales Strategy
• Direct Sales
• Partnerships
• Freemium Model
August’24
Completed extensive
research on the
cybersecurity market,
identifying key trends and
customer needs.
ACCOMPLISHMENTS
DATE
September’24
Developed a
comprehensive business
plan outlining the
startup's vision, mission,
and revenue model.
October’24
Established the brand
identity for CryptX,
including the creation of a
logo and brand guidelines.
Present(Nov’24)
Initiated the development
of core service offerings,
including consultation
services and cybersecurity
products, ready for
market launch.
Our plan for using funds generated from investors is straightforward. We'll
allocate 40% towards further developing our products, ensuring they stay
competitive and meet customer needs. 30% will go into marketing and
sales efforts to attract new customers and drive revenue growth. 20% will
be invested in infrastructure and operations to support our expanding
business and improve efficiency. Finally, 10% will be set aside for strategic
initiatives like market expansion and partnerships to fuel long-term growth.
USE OF FUNDS
A
40%
B
30%
C
20%
D
10%
A. 40% Product Development
B. 30% Marketing and Sales
C. 20% Infrastructure and Operations
D. 10 % Expansion and Growth Initiatives
Thank you for your time! Reach
out to us for questions.
Chief Executive Officer
AKHIL SHARMA
MEET THE
TEAM
Chief Technical Officer
SANSKAR SOLANKI
Chief Operational Officer
YASH RATHORE
cryptx.startup@gmail.com Jaipur, Rajasthan, India
THANK YOU
Security Company
Present by Akhil Sharma
for your time and attention
